Why tech and business media must pay attention to Paystack’s media strategy.
How to think about subscriptions and direct audience monetisation models in Africa.
In the eleventh edition of Communique, I look at the commercial and creative potential of Big Brother Naija, one of the biggest TV shows in the world. …
It may appear absurd to compare it to the Super Bowl. However, a game show that receives 915 million votes from an audience of 309 million during a glo…
In the tenth edition of Communique, we look comprehensively at the state of podcasting in Africa right now, the factors contributing to it, and its opp…
The podcasting industry is worth over $11 billion. It will be far more valuable than that in a few years. Yet, it has not caught on in Africa. Why? And…
Spotify is expanding globally and has officially launched in Nigeria. This comes with several potential opportunities that transcend music streaming.
This is a detailed response to the first part from Ekene Chuks-Okeke, an intellectual property lawyer.
This is a monthly newsletter about media in Nigeria; you can subscribe here, so you don't miss any edition: As the curtains fell on 2020, a small contr…
I started Communique in May 2020 with a simple goal. Here's what I've learned publishing the newsletter for the past eight months and how it will evolv…
Both CNN and Premium Times published investigations into the events of October 20, 2020, at Lekki Toll Gate. But what do their reports tell us about th…
Notes on the media coverage of the #EndSARS protests and the future of journalism in Nigeria.